Senior Manager, Marketing Planning And Strategy: Content Partnerships & Affiliates
Position SummaryWhat you'll doSr.
Manager, Content Affiliate PartnershipsAbout the Content Commerce TeamWe are focused on creating innovative customer experiences that shape the future of retail and commerce.
Walmart is an early pioneer in content and social commerce-an area that is fundamentally transforming the way people discover and shop-through efforts in content activations, livestreaming, shoppable tools and partnerships, and social platforms like Walmart Creator.
Our ultimate goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase, and that make it easy for customers to shop.
About the RoleAs a Sr.
Manager of Content Affiliate Partnerships, your focus will be to develop and lead business strategies, partnerships, and activations that inspire customers to shop.
You'll work closely with leads across Marketing, Retail and Operations, Product, and Engineering to develop and manage some of our most critical strategic partnerships, spearhead cross-functional deal implementation efforts, and research, evaluate and recommend potential collaborations.
You will need to be a savvy self-starter who loves building from the ground up, leverages performance data to inform scale, and has excellent communication skills.
This is a rare opportunity to shape the trajectory of emerging customer behavior.
You will bridge the art of what's possible across today's rapidly evolving content and social commerce landscape.
Challenges you'll tackle:
As part of a growing team, you will help cultivate new and existing relationships with content-first brands, organizations and strategic partners - with a focus on affiliate based relationships Hunt for innovative partners, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations Act as an external and internal advocate, working closely with cross-functional teams to drive projects forward.
Includes socializing efforts with executive partners and leadership Responsibilities Drive content affiliate and branded content strategy & execution including business development, partner recruitment & onboarding, and optimization & growth Grow strategic content and commerce partnerships.
These initiatives will range from partnerships & integrations with media companies, to collaborations with up and coming brands, to experiential marketing and popup shops that showcase Walmart's value proposition beyond product.
Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.
Help create a pipeline of new ideas and methods of marketing including test and learn plans and analyze relative ROI possibilities Coordinate with key stakeholders across external and internal teams to get projects across the finish line Accurately quantity and forecast content affiliate performance to maximize chance of success and minimize risk to the business.
Includes P/L management of content affiliate programs.
Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.
Create clear cross-functional deliverables and coordinate with key stakeholders across external and internal teams.
Qualifications Minimum 6-8
years of work experience in a related area (e.
g.
Performance Marketing, Strategic Partnerships, Commerce, Social Platforms, Digital Marketing) Performance mindset with experience optimizing based on conversion-based KPIs Established industry relationships and experience working with marketing leaders and client organizations, particularly across media, retail, and/or ecommerce Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights Gravitas to advocate, influence, and gain buy in both internally and externally Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce.
Effective communication skills - you're equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a make things happen attitude) Highly organized and detail-oriented Extensive experience with Excel, PowerPoint, particularly in relation to pacing/forecasting, building pitch decks, and communicating strategy, plans, and insights At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https:
//one.
walmart.
com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.
Walmart at https:
//bit.
ly/3iOOb1J.
The annual salary range for this position is $105,000.
00-$195,000.
00Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
- Regional Pay Zone (RPZ) (based on location)- Stock equity incentives Minimum Qualifications Outlined below are the required minimum qualifications for this position.
If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 2 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
Preferred Qualifications Outlined below are the optional preferred qualifications for this position.
If none are listed, there are no preferred qualifications.
Marketing or related fieldMasters:
Business Administration Primary Location 221 RIVER ST, HOBOKEN, NJ 07030, United States of America Recommended Skills Attention To Detail Business Administration Business Development Communication Coordinating Customer Value Proposition Estimated Salary: $20 to $28 per hour based on qualifications.
Manager, Content Affiliate PartnershipsAbout the Content Commerce TeamWe are focused on creating innovative customer experiences that shape the future of retail and commerce.
Walmart is an early pioneer in content and social commerce-an area that is fundamentally transforming the way people discover and shop-through efforts in content activations, livestreaming, shoppable tools and partnerships, and social platforms like Walmart Creator.
Our ultimate goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase, and that make it easy for customers to shop.
About the RoleAs a Sr.
Manager of Content Affiliate Partnerships, your focus will be to develop and lead business strategies, partnerships, and activations that inspire customers to shop.
You'll work closely with leads across Marketing, Retail and Operations, Product, and Engineering to develop and manage some of our most critical strategic partnerships, spearhead cross-functional deal implementation efforts, and research, evaluate and recommend potential collaborations.
You will need to be a savvy self-starter who loves building from the ground up, leverages performance data to inform scale, and has excellent communication skills.
This is a rare opportunity to shape the trajectory of emerging customer behavior.
You will bridge the art of what's possible across today's rapidly evolving content and social commerce landscape.
Challenges you'll tackle:
As part of a growing team, you will help cultivate new and existing relationships with content-first brands, organizations and strategic partners - with a focus on affiliate based relationships Hunt for innovative partners, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations Act as an external and internal advocate, working closely with cross-functional teams to drive projects forward.
Includes socializing efforts with executive partners and leadership Responsibilities Drive content affiliate and branded content strategy & execution including business development, partner recruitment & onboarding, and optimization & growth Grow strategic content and commerce partnerships.
These initiatives will range from partnerships & integrations with media companies, to collaborations with up and coming brands, to experiential marketing and popup shops that showcase Walmart's value proposition beyond product.
Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.
Help create a pipeline of new ideas and methods of marketing including test and learn plans and analyze relative ROI possibilities Coordinate with key stakeholders across external and internal teams to get projects across the finish line Accurately quantity and forecast content affiliate performance to maximize chance of success and minimize risk to the business.
Includes P/L management of content affiliate programs.
Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.
Create clear cross-functional deliverables and coordinate with key stakeholders across external and internal teams.
Qualifications Minimum 6-8
years of work experience in a related area (e.
g.
Performance Marketing, Strategic Partnerships, Commerce, Social Platforms, Digital Marketing) Performance mindset with experience optimizing based on conversion-based KPIs Established industry relationships and experience working with marketing leaders and client organizations, particularly across media, retail, and/or ecommerce Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights Gravitas to advocate, influence, and gain buy in both internally and externally Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce.
Effective communication skills - you're equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a make things happen attitude) Highly organized and detail-oriented Extensive experience with Excel, PowerPoint, particularly in relation to pacing/forecasting, building pitch decks, and communicating strategy, plans, and insights At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https:
//one.
walmart.
com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.
Walmart at https:
//bit.
ly/3iOOb1J.
The annual salary range for this position is $105,000.
00-$195,000.
00Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
- Regional Pay Zone (RPZ) (based on location)- Stock equity incentives Minimum Qualifications Outlined below are the required minimum qualifications for this position.
If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 2 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
Preferred Qualifications Outlined below are the optional preferred qualifications for this position.
If none are listed, there are no preferred qualifications.
Marketing or related fieldMasters:
Business Administration Primary Location 221 RIVER ST, HOBOKEN, NJ 07030, United States of America Recommended Skills Attention To Detail Business Administration Business Development Communication Coordinating Customer Value Proposition Estimated Salary: $20 to $28 per hour based on qualifications.
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